SEO & Copywriting Work

I currently work on B2B content for Gartner’s German market, translating and adapting website copy from English to German. I focus on maintaining Gartner’s authoritative tone while ensuring localisation feels natural and compelling to a German-speaking executive audience. This includes homepage headlines, product descriptions, and CTA optimisation which is all tailored to drive engagement and conversions within the DACH region.

I create engaging, high-quality web pages, e-books and infographics for Gartner, tailoring each asset to meet the specific needs of its audience. Using tools such as Google Analytics, Adobe Experience Manager (AEM) and Looker. I enhance web content visibility, translation and improved user engagement.

I provided wrote shop texts and did SEO optimisation for coupon websites affiliated with major publications such as the Los Angeles Times, Wired and Time. I used tools such as Google Analytics, Looker and SEMrush to drive performance and visibility. I also offered professional copywriting for shop pages and promotional content, crafting engaging on-brand copy that enhances user experience and boosts conversion rates.

I implemented on-page SEO enhancements by refining site structure, optimising meta tags and elevating content quality to improve search engine rankings and increase user engagement.

This is an example of the shop content I wrote for the L.A. Times Coupons website. I managed a portfolio of around 100 shops, handling both the copywriting and SEO to ensure each page was optimised for search visibility and user engagement.