Influencer Marketing

I coordinated influencer collaborations across the US, UK and Germany, identifying talent that aligned with brand values and campaign goals. I managed the full process, from influencer outreach and briefing to contract negotiation, content review and performance tracking. By fostering strong relationships and ensuring clear communication, I delivered campaigns that felt authentic, reached the right audiences and drove measurable results across multiple markets.

I worked with a variety of influencers to test different collaboration approaches, tailored to specific campaign goals. Some activations ran through the brand’s official account, while others gave influencers the freedom to share content organically on their own channels. In some cases, we leveraged dark posting to amplify reach and targeting. Each method was tested and refined based on the desired outcome, whether that was brand awareness, engagement or conversions.